DIRECTION | STRATEGY | DESIGN
For Adidas, the Super Bowl weekend wasn’t just a game—it was a moment. We created an exclusive experience to bring top players, creators, and collaborators together in celebration of the BAPE line.
The experience unfolded in three parts:
01/ A red carpet entrance leading through a football hall of fame, setting the stage for what was to come.
02/ A high-energy general attendance area featuring Twitch streaming, custom cocktails, and the full BAPE collection on display.
03/ A behind-the-scenes VIP lounge, tucked behind a massive BAPE wall, where key players got exclusive access to product seeding kits and next-level brand moments.
Every detail was designed to make an impact—because the best experiences don’t just happen, they’re built.
DIRECTION | 3D DESIGN | PRODUCTION
2019 marked 50 years since the Stonewall Riots—a pivotal moment in LGBTQ+ history. For eBay, it was an opportunity to celebrate progress while acknowledging the work still ahead.
eBay showed up globally, marching in Pride events around the world with a float designed to honor historic milestones and those yet to come. One end featured towering arches symbolizing the journey of progress, inviting attendees to step through. The other, an iridescent surface that felt like a portal through time.
The key artwork paid tribute to the iconic Stonewall arch, reimagined using eBay’s brand elements. Every detail was considered—from the visuals to the experience itself—ensuring attendees felt both the weight of history and the energy of what’s next, no matter where in the world they were.
ART DIRECTION | SOCIAL STRATEGY
The ‘90s are back, and Adidas made sure everyone felt it with the launch of the Falcon collection. More than just a sneaker drop, it was a full-on nostalgia play, blending bold style with cultural moments that defined the decade.
Adidas kicked things off with pre-launch events at key boutiques nationwide, each featuring exclusive colorways to make them standout, one-of-a-kind moments.
Kylie Jenner brought her star power to the campaign, while standout local influencers made their mark at events and in exclusive artwork.
To round it out, press events took the experience to the next level—immersing guests in a Clueless-inspired closet, a ‘90s-style bodega, and a neon-lit arcade, bringing the era to life in every detail.
WRITING | DESIGN | DIRECTION
In a data center, safety is everything—but it’s easy for the usual safety messages to get lost in the shuffle. Posters about lifting with your knees or wearing the right gear start to blend into the background, and the dangers can feel small and manageable. Storytelling cuts through that clutter, making it impossible to ignore the real risks.
For this campaign, we created an engaging narrative that took place in a fictional data center. A series of heroes and villains helped bring the story to life, each one highlighting a critical safety issue that demanded attention. We drew inspiration from real moments, as well as real safety tips and techniques, to make safety feel more approachable.
Easter eggs were woven into each drop, featuring real Google employees and elements of their culture. The campaign cut through the noise with posters, table tents, digital assets, and trading cards, ensuring safety was front and center.
The result? Safety awareness skyrocketed, and employee engagement followed suit, with each new hero and villain making its debut.
DESIGN | STRATEGY | EXPERIENCE
For the 2019 College Football Playoffs, ESPN invited key VIP audiences to experience the ultimate tailgate—an event that embodied the energy, intensity, and all-or-nothing spirit of college football’s biggest stage.
I designed the space to capture the excitement surrounding the playoffs, creating a distinct look and feel that worked no matter which teams made it to the championship. Every element channeled the passion and momentum of the game, making sure the experience felt electric from start to finish.
This ultimate tailgate had something for everyone. Outside, live music, lawn games, and interactive activities amped up the pre-game hype in a family-friendly setting. Inside, the atmosphere captured the heart of game day, with bar sports, draft beer, and classic tailgate eats bringing fans together.
DIRECTION | DESIGN | PRODUCTION
Expanding access to education isn’t just about technology—it’s about understanding the people who need it most. As a Latin American immigrant, I’ve seen firsthand how access to resources can shape opportunities, and I felt a deep connection to this project and Google’s mission.
Google hosted a series of two-day conferences in cities across Brazil and Mexico, bringing together educators, students, and administrators to share how they’re using Google products to solve region-specific challenges. These events weren’t just about showcasing tools—they were about celebrating the real impact of technology on education in rural Latin America.
I designed an experience that reflected that impact, including a timeline highlighting Google’s contributions over the years. Every detail was shaped by an understanding of the audience—what inspires them, what challenges they face, and how technology can empower them. The result was more than a conference; it was a space for connection, innovation, and a shared vision for the future of education.
ART DIRECTION | STRATEGY | DIGITAL
Launching this premium product wasn’t just about re-entering the market—it was about doing it with authenticity and intention. Pella needed to reconnect with the specialized architects they had designed for, and every touchpoint in this campaign was crafted to make that connection feel seamless.
I designed a premium, multi-channel experience that guided the audience from initial awareness to deeper engagement. The campaign combined direct mail, influencer videos, and a mix of print and digital ad placements, all leading into an experiential strategy that embodied the craftsmanship and quality of the new wood product line. Every element worked together to maintain momentum and ensure the user journey felt natural, compelling, and, above all, premium.
GRAPHIC DESIGN | ILLUSTRATION
Sometimes, the simplest ideas make the biggest impact. For this campaign, I used a clean, straightforward illustration to show how pet dander can clog up a nose—making allergy relief from Gripex feel like an obvious solution.
The execution was minimal, but the message was strong, earning recognition at Festival de Antigua (Bronze) and Festival Caribe (Silver).
ART DIRECTION
To showcase Pella’s newest product line and exclusive collaboration with Baldwin Hardware, I designed an experience that spoke directly to interior designers and architects. Rather than just displaying the products, I presented them in context—curating mood boards that aligned each piece with distinct interior design styles.
By pairing materials, finishes, and hardware with complementary textures and color palettes, I created a visual narrative that felt both aspirational and intuitive. The result was a seamless presentation that positioned Pella’s offerings as an integral part of a designer’s creative process.
DESIGN | ART DIRECTION | STRATEGY
After a period of political division in Honduras, Claro—one of the country’s leading telecom providers—shifted its focus from simply selling products to celebrating the deeper connections that bind us. The campaign reframed national pride and unity, tapping into the collective spirit of the Honduran people to create something that transcended products and services.
I worked to weave a narrative centered around shared moments of joy, pride, and resilience—emotional experiences that bring people together, regardless of background or circumstance. Whether it was celebrating national achievements or simply connecting over everyday moments, these stories became the heart of the campaign.
This was my first major campaign, and it marked a cultural moment that resonated deeply across the nation. By leaning into the collective resilience and the challenges the Honduran people have overcome, the campaign spoke to something far beyond a product or service—it spoke to the indomitable spirit of the nation.
To ensure the campaign felt authentic, I collaborated on creative that was region-specific and multilingual, adapting the message to the cultural nuances of different audiences across the country. The result was a campaign that didn’t just promote a brand—it brought a nation together, proving that when a brand aligns with something people truly care about, it becomes a part of the story itself.
